How to write job descriptions that attract top tech talent in India
Hiring engineers or product folks in India is brutally competitive. Your job description (JD) is often the first and only chance to stand out. But most JDs are too generic, boring, or filled with buzzwords.
Here’s how to write JDs that actually make quality tech talent stop scrolling and apply:
1. Be super clear about the role's impact
Instead of just listing tasks, show how the role moves the needle. Engineers want to know what they’re building and why it matters.
- Say: “You’ll build our core recommendation engine used by 50,000+ users monthly”
- Don’t say: “Responsible for backend development tasks”
2. Drop the laundry list of requirements
Most Indian startups overdo it. You don’t need someone with 10 skills and 5 years for a role that could be handled by a smart 1–2 year dev.
- Focus on 3–5 real must-haves
- Clearly state what's nice-to-have vs mandatory
3. Highlight your tech culture, not just tech stack
Great candidates don’t care just about tools - they want to know how you work.
- Mention how your team does code reviews, mentors juniors, or runs experiments
- Show that you're not a place where tech debt is ignored or ideas get shut down
4. Include growth and learning opportunities
Top Indian tech talent wants to grow. A line or two about learning budgets, ownership, or even flexible side-project hours can make a big difference.
5. Keep it human, short and scannable
Avoid HR jargon. Write like a founder talking to a potential teammate. Bullet points > paragraphs. Keep it under 500 words.
A strong JD won't guarantee hires, but it filters out noise and attracts the right kind of people. Nirnay.io helps you auto-generate high-performing job descriptions in seconds - tailored to Indian startup needs. Try it out to save hours and attract better fits.