How to make a great careers page that attracts real talent
Most Indian startup careers pages look the same - generic photos, vague promises, and job posts copied from Notion. But candidates today are sharper. They want to know what it’s really like to work with you before applying.
Here’s a step-by-step guide to make a careers page that actually works.
1. Tell your real story
Startups that hire well don’t just sell the perks - they talk about the why. Keep it human:
- Why your startup exists
- What you’re building and who it’s for
- What makes your team tick
- What kind of problems your engineers, designers, or ops folks solve daily
Example: “We’re a small team of 12 helping Indian logistics companies automate everything from fleet tracking to vendor payments. Most of our team comes from ops backgrounds - we ship fast and keep things simple.”
2. Show, don’t just say
Candidates trust what they can see. Include:
- Real team photos (even casual ones from an offsite or chai break)
- Screenshots of your product or dashboards
- Snippets from Slack or product release notes
- A short video clip from the founder or team member (even if it's rough)
Avoid stock images and cliché lines like “We’re a family” or “We work hard and play harder”.
3. Write job descriptions like a human, not HR
Every role should feel specific, not robotic:
- What will this person do in the first 3 months?
- Who will they report to and work with?
- What tools or tech stack do you use?
- What are the must-haves vs. nice-to-haves?
Use plain English. Example: “We need someone who’s built dashboards before, knows React well, and isn’t scared of figuring out backend APIs.”
4. Talk about how you hire
Set expectations early. Be honest about the process:
- Number of rounds
- Task or live coding?
- How long you usually take to respond
- Who’s involved in the decision
This builds trust and reduces drop-offs.
5. Don’t forget the basics
Even if you're a small team, your careers page should include:
- Company intro (1-2 paras max)
- Benefits or policies (leave, remote days, timings)
- Open roles (with links or Notion/Lever boards)
- Contact or referral info (email or simple form)
Keep it clean, fast to load, and mobile-friendly - lots of candidates check from their phones.
Your careers page is your first pitch to a future teammate. Make it warm, clear, and honest. Nirnay.io helps Indian startups go one step further - with tools to auto-write JD drafts, shortlist resumes, and close faster.